Brand Identity Design
With Sneh is a mental health practice by a psychologist and writer. Built around the values of empathy, personal growth, and emotional safety, the brand is rooted in the idea of creating a soft, non-judgmental space where people feel seen and heard.
sECTOR
Home & Living
cLIENT
Kona Homes
About with SNEH
The name itself holds layered meaning “Sneh” being both the founder’s name and the Hindi word for love anchoring the practice in personal connection and cultural familiarity.
The brand identity is bold, vibrant, and effortlessly accessible.
The Brand Identity
The brand identity is centered around our hand-drawn logotype that merges English and Devanagari letterforms to spell “SNEH,”
Forming a subtle smile to symbolize warmth and healing.
color palette
A gentle color palette of violet, carmine red, emerald, and linen adds calmness and visual elements like a heart icon, handwritten postcard, and the letterform pattern reinforce the brand’s emotional tone.
Logo Usage
The result is an identity system that feels deeply personal, a handwritten gesture of support in today’s world.
