We believe design never starts from a blank canvas. Every project begins with an overgrowth of ideas, thoughts, references, inspirations and inputs all tangled and raw. The fun part is making sense of the chaos.

It started with Blue Taza, a coffee brand that wanted to feel fresh and approachable.

We found ourselves naming it, designing it, and imagining how it would sit on a shelf or in someone’s kitchen. Then came Sneha, who we met at a startup retreat. She had an idea for an online mental health space, and over long calls and half-formed moodboards, With Sneh slowly took shape. After that, things got a little noisier.

We played with nostalgia for Jai Hind, made Diwali films and 3D experiments for JR Foods, and turned a local store called SSB into mini prime-time ads with help from neighborhood creators. Somewhere along the way, Bhutan Tuff happened.

A plywood brand that turned into one of our most fun playgrounds, with influencer shoots and 3D visual experiments that didn’t feel like plywood at all.

And then Vijay showed up with Mera Halwai, his big, slightly chaotic dream of building India’s first online catering app. We jumped in, trying to give shape to something that hadn’t existed before.

Looking back, all of it feels like one long messy moodboard. Ideas stacked on ideas, lots of questions, a little mischief, and a constant hunt for what feels right.